TARONJERS
Valencia, 2024
Valencia, 2024
The project is an urban investigation based on the entire area of the city of Valencia.
Over a period of six months, all the "orange walls" of the city were researched,
geolocated, and cataloged.
This peculiar color is due to Polyurethane, a substance derived from petroleum that is sprayed onto walls first in liquid form and then in foamy form for insulation from humidity.
The color of the substance is initially yellow, and it is only over the years that it acquires various shades of orange. In this particular city, the phenomenon surrounding these walls represents something unique. Not only because of the quantity of these walls, but also because of their locations: around these areas, unique atmospheres of decay, yet fascinating, are created.
The color of the substance is initially yellow, and it is only over the years that it acquires various shades of orange. In this particular city, the phenomenon surrounding these walls represents something unique. Not only because of the quantity of these walls, but also because of their locations: around these areas, unique atmospheres of decay, yet fascinating, are created.
Not all of these walls will remain forever: many are destined to disappear as the city evolves, and many others are located in construction sites or semi-abandoned places.
In this way, the project becomes an urban archive, tracking the changes in the city.
At the same time, it is also a game: with an artistic eye, we decide to bring to the forefront something that was previously never considered beautiful or noteworthy.
Now, it will be possible to notice these previously ignored presences scattered throughout the city, to search for them, or stumble upon them by chance.
The city itself becomes the stage for an open-air exhibition.
#Interaction
#Editorial
#Editorial
#Unity
The word "TARONJERS" is born from the combination of "Tarongers"
(orange trees) and "Taronja" (orange). The orange color of the walls and their rough surface reminiscent of the skin of oranges, the symbolic fruit of the city.
(orange trees) and "Taronja" (orange). The orange color of the walls and their rough surface reminiscent of the skin of oranges, the symbolic fruit of the city.
the photographed wall.
Paper: Fedrigoni, Arena 120g
Number of pages: 120
Binding: Coptic stitch
Cover: Embossed cardboard cover (dry embossing)